As an undergraduate in college, my roommate worked as a server for a local restaurant located at a busy mall. The mall would bring in new customers frequently enough to pay the bills for the most part, but the business was still in trouble. Even though the restaurant had several locations in Florida, it wasn’t very well known. The restaurant chain refused to advertise, because the owners were convinced that advertising would be too costly. Unfortunately for the restaurant, this common misconception caused the owners to eventually go bankrupt and close all of their locations. This was especially bad news for me, because I really loved their food!
Today, small and medium business owners feel marketing their product or service is a daunting and expense task. Fortunately, nothing could be further from the truth! The internet has become the most effective way to affordably build a company brand, relay useful information to potential customers, and build a following. There are many ways to effectively utilize online tools and sites to build up your business.
Over the next several months, we will discuss such internet tools to transform your business. Best of all, many of the techniques you will learn are extremely easy and affordable to implement.
I’d like to officially welcome everyone to Your Social Voice. We are dedicated to providing the knowledge and resources necessary for small to medium businesses to accelerate their success.
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