For most people, new purchases begin with researching the product online. From big purchases such as a car or computer to smaller purchases like video games or ceiling fans, people use the internet as a tool to find product information and venders. How many websites do you find helpful? Do most websites bombard you with “Buy Now!” deals? Do you really find the information you are looking for? More importantly, how do these websites make you feel?
For example, let’s say you are in the market to purchase brand new living room furniture. You start your endeavor by plugging “living room furniture” into a search engine. The first website you go to has a very busy homepage: “0% DOWN, TODAY ONLY” “FREE DELIVERY MONTH OF MAY ONLY” “LIMITED TIME OFFER”. Unfortunately, flooding websites with verbiage to entice consumers to make hasty purchases is common practice for many organizations. These marketing techniques can be flat out annoying. Many consumers leave the website frustrated and are left with negative impression of that company.
Marketing has changed drastically due to the widespread use of the internet. It changed the way consumers do business and organizations must adapt to this change. A well designed blog is a major part of this shift in marketing. There are many positive outcomes of a well designed blog which will be discussed. The first lesson is to forget what you know about marketing because those rules no longer apply to a culture of internet savvy consumers.
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